Nylon backpacks, ugly chic, celebrities, 'intellectual fashion' – welcome to Prada in the Nineties, the decade when the Italian label redefined fashion. This fully illustrated guide examines the Italian fashion label in its transformative era, looking at the collections, the advertising, the impact, and the story of the label.
Whether you are a fashion devotee, or you simply know Prada as what the devil wears, the label has transcended beyond high fashion, and become part of contemporary culture, as people track down its clothes on resale websites and obsessively discuss new collections. And while Prada is not the only designer label that has achieved this feat, it may be the only one to have done so while making clothes that are often described as 'intellectual.'
